Taiwan’s Feya in partnership with German PC maker

By Joyce Chang, The China Post

Software company Feya Technology joined forces with Windcor-Nixdorf yesterday, to become Taiwan’s exclusive sales agent of Germany’s largest computer manufacturer and strategic partner in the Asia area, aiming at the retailing systems market. At yesterday’s press conference, Feya general manager Y.H. Hwang also announced that Feya Technology is scheduled to launch its initial public offering (IPO) on June 19.

Hwang said that although Feya’s applications software has been active in the retailing market, its name still needs the popularity that comes from a tie-up with a leading hardware company, indicating the business cooperation between the two flagships.

Feya focuses on the development of the Point-of-Sale systems (POS) used by travel companies, hotels, restaurants, supermarkets and other retailers.

Besides the retailing market, Feya even announced its cooperation with Canada-based company Compuwave a few days ago for its restaurant application system Elite, collating with IBM’s SurePos software, in an effort to expand its market share among restaurants. In addition to sales in the Taiwan market, Windcor-Nixdorf will join forces with Feya to win customers among restaurants in other Asia markets, according to Wincor Nixdorf North Asia Retail System general manager Steve Chan Lok Sang. The German-based computer maker specializes in retailing and banking automation systems, with a workforce of 4,100 and 28 subsidiaries around the world. It established a subsidiary in Taiwan last October. Wincor-Nixdorf is currently posted as European number two and world number three computer maker, said Sang. According to Sang, Germany’s largest computer maker, with Asian headquarters and manufacturing facilities located in Singapore, has just completed building a factory in Suzhou, mainland China, to ramp-up production for the growing Asian market. According to Sang the mainland China factory will start production in November.