Awards ceremony upgrades image

By Ruby Ying, The China Post

By Ruby Ying When launched next Monday, the 2001 National Awards of Excellence, an annual event intended to upgrade the image of made-in-Taiwan products, will feature 30 innovatively designed products by 18 local manufacturers, including those that have already built an internationally recognized brand, such as Acer Inc., ASUStek, and Twinhead. The China External Trade Development Council (CETRA) and the Bureau of Foreign Trade (BFT) under the Ministry of Economic Affairs, which are the organizers of the event, announced yesterday that the National Awards of Excellence will be an introduction to the 2001 Celebration of Excellence, a five-day event that celebrate local manufacturers’ achievements in shaping Taiwan’s image as a quality maker. A warm-up event to the 2001 Celebration of Excellence was the Symbol of Excellence Awards (SOE) held earlier this year.

“Carefully selected from a total of 677 products this year, the 30 SOE award winners are entitled to bear the renowned trademark five-point red SOE logo on casing and packaging, and also for use in relative advertising,” said CETRA secretary general Huang Chih-peng at a press conference yesterday.

The 30 winners will move further on to compete for the 2001 National Award of Excellence. To be carefully evaluated by a panel of domestic and international experts, the 30 SOE winners will be judged based on quality system, product design, innovation, market position, and brand awareness. To encourage the use of SOE logo by award winning manufacturers, CETRA and the BFT announced that they will commend eight companies during the 2001 Celebration of Excellence for their creative use of the logo. The eight companies include Gigabyte, Roma Porcelain Tile, Asa Enterprise, Inventec Online, Vanguard Technologic Manufacturing, Neobike International, Adda Corp., and Accton Technology. According to Huang, CETRA and the BFT has created the slogan “Taiwan, your source for innovalue” to imprint the image of Taiwan products on consumers around the world.

“Innovalue is the hybrid of two common terms: innovation and value. It is a term coined to describe Taiwan’s unique ability to use innovation to create value in design and manufacture of leading edge products,” commented Huang.

At the end of yesterday’s press conference, the organizers unveiled the trophies for winners of the 2001 National Awards of Excellence. Designed by Heinrich Wang, the island’s topnotch artist of crystal glass, “the pyramid-shaped trophies are the showpiece of the awards’ spirit-uniqueness, quality, and innovation,” said Huang.