Kuo-kuang Motor announces successful switch

Sherry Chien,The China Post

Kuo-kuang Motor Transport Company Ltd. celebrated the first anniversary of its transition from the government-run Tai-chi Motor on Monday by unveiling several new buses with luxury seating and equipment, part of the company’s strategy to upgrade its services. These buses will be formally launched in August.

When Tai-chi Motor announced one year ago that it would shut down due to chronic losses, around 1,090 of its employees, each contributing NT$300,000, raised NT$327 million to take over the government-run company. It was renamed Kuo-kuang Motor.

After one year, Kuo-kuang Motor reported a profit of NT$30 million, which was around 10 percent of its capital. Currently, about 70 percent of its staff are former employees of Tai-chi Motor.

To strengthen its service quality, the company recently launched several luxury buses.

“This allows us to compete against other private transportation companies,” said Lee Hong-sen, president of Kuo-kuang Motor. Lee, who estimated an annual revenue of NT$100 million for the year, was confident that Kuo-kuang Motor would be able to pay off the debts of its predecessor within four or five years.

The brand new first class seats for the buses have modern TV sets with LCD monitors, 9 audio-video channels, video games and massage functions. These seats are for the Taipei-Kaohsiung line.

Kuo-kuang Motor currently controls 96 bus lines which serve 70,000 people daily.