ASUStek replaces Acer as best-selling PC brand in Taiwan

Tina Liao, Special to The China Post

ASUStek Computer Inc. beat Acer Inc. to win the No. 1 spot in sales in Taiwan’s notebook PC market during the first six months of this year, according to statistics released by the International Data Corporation (IDC).

The company sold 36,000 notebook PCs in the first half of the year, while Acer sold 35,000 units during the same period. IBM was ranked third with a sales volume of 20,000 units. Sales data on the New HP is not available yet, because the two companies still are separate brands in the local market.

ASUStek entered the notebook PC market about five years ago. Over the past five years, the shipments of ASUStek notebooks have been growing at exponential rates. The company ranked fourth in 2000 in the domestic notebook PC market and second last year. The market dominance of ASUStek was achieved through the company’s recent promotion jingle — “defect-free LCD display, two-year warranty.” Its Pentium 3 models are very popular in Taiwan. The company expects to ship 1.5 million notebook PCs this year, compared with last year’s 800,000 units and 2000’s 400,000 units. In the first half of this year, the company sold 390,000 units. The company predicted that it would achieve its target of 1.5 million units annually, as large OEM orders typically flow in during the second half of this year. Notebook PC revenues account for 20 percent of the company’s total revenues.

Acer failed to maintain its market leader position because of its failure to get a big order from the Central Trust of China.

Acer took the No. 1 spot last year by shipping 72,000 units of notebook PCs, which was a 20 percent decline from the 87,000 units sold in the previous year. ASUStek shipped 61,900 units of notebook PCs last year, up 38 percent from the year before. ASUStek took over second place from Twinhead last year.