Dell’s third Asian ‘kiosk’ opens for business


TAICHUNG, Taiwan, The China Post Staff

A Dell Kiosk opened in Taipei last Saturday, marking the company’s third Asian display center following the ones in Japan and Singapore. The new direct multimedia sales kiosk in Taipei’s KMall will allow consumers to get first-hand experience with the latest computers and accessories, Dell Computers Corp. Taiwan General Manager Shih Kuo-young said.

Dell is known for its direct sales strategy encouraging buyers to visit Dell’s Web pages, and not stores, to buy Dell products. The Dell Kiosk however allows customers to experience its products before purchase, adding a new dimension to the way people shop for computer products. In the Dell Kiosk, orders can be placed on the spot through Dell’s homepage and computers are shipped directly to customers’ homes. Assistance is available for on-line purchases or questions about the latest technology, new entertainment applications, system set-up options and current purchasing programs.

The sales team will also work with customers to order customized, built-to-order systems to meet their specific needs. The Dell display centers have been introduced to the U.S., Australia, Singapore and Japan. The new kiosk will showcase Dell’s Inspiron, Latitude notebooks and Dimension desktop computers featuring Intel processors and Microsoft software, as well as a broad range of computer peripherals and accessories such as flat-screen monitors, digital cameras, printers, software and service options.