Taiwan promoting agricultural products through online system


TAIPEI, Taiwan — Taiwan has been introducing a variety of agricultural products to foreign buyers via an online system at various international trade fairs, an official said yesterday. For example, such service will be available at the Fine Food Australia 2007, which is scheduled to be held Sept. 24-27 at the Convention and Exhibition Center Darling Harbor in Sydney, Australia, the official said.

In addition to a pavilion to be set up at the exhibition, the official said Taiwanese representatives will demonstrate how to browse information on the nation’s agricultural goods and find interested suppliers and products through the Web site at www.agexporter.com.tw.

According to the official, the online system, launched in 2004, was designed in Chinese, Japanese and English to help promote locally produced agricultural goods and establish a transaction platform serving foreign buyers and Taiwanese agricultural product suppliers.

While taking part in international food fairs, officials with the Taiwan External Trade Development Council and the Cabinet-level Council of Agriculture often help foreign buyers better understand Taiwan’s agricultural products via the online system, the official continued.

The Web site covers 12 categories and more than 1,000 excellent agricultural products, including fresh fruit and vegetables, rice and related products, flowers, poultry and livestock products, seafood, frozen foods, as well as tea and other beverages.