Medical industry, experts to congregate at Mediphar

By Lydia Y. Lin, The China Post

TAIPEI, Taiwan — Mediphar Taipei ‘08, hailed as “Asia’s Premier Medical Trade Event,” is a hub for the very best offerings in the medical industry. The Taiwan World Trade Center Exhibition Hall is where hospital representatives, health care and biotech companies, medical service, equipment, and product professionals, insurance companies, and even travel agencies from all over the world will connect and interact through four days of exhibitions and presentations, from November 6-9. The event is organized by the Taiwan External Trade Development Council (TAITRA), a non-profit trade promotion organization that serves as a vital interchange for Taiwanese businesses and manufactures on the global market.

Mediphar Taipei will show off Taiwan’s edge in medical electronics, a way paved by the island’s leading IT industry, among other sectors. According to Walter Yeh, executive vice president of TAITRA, Taiwan is more than ready to showcase its medical abilities on a global scale. Being internationally renowned for medical expertise and reasonably priced services, Taiwan is a set stage for “medical tourism,” a phenomenon that offers valuable medical services to overseas patients. This is where hospitals, insurance companies, and travel agencies come into play. John Jean, MD and CEO of the International Medical Service of Wang Fang Hospital sums it up: “it’s all about exposure.” Wang Fang Hospital was represented at Mediphar last year and Jean said it was an impossibility not to attend again. With the hospital’s slogan of “Quality of Service is Our Pride,” it would be a shame not to promote that quality at such an opportune platform. Liu Chia-yu, Health Examination Center leader of the China Medical University Hospital (CMUH), has attended similar trade shows. In the past, representatives of the hospital have gone overseas to attend events in which they are speakers. In fact, a recent scientific paper proposal was accepted for presentation at the Radiological Society of North America.

The paper’s purpose was to “retrospectively compare the radiation doses in the individual BMI (body mass index) groups for coronary artery CT angiograms obtained with PGT CT technique and PGH CT techniques.” For Mediphar, Liu only had to travel from Taichung. She views this as a good opportunity for the CMUH to exhibit its advanced medical equipment. Also, she is interested in meeting with prospective travel agencies to promote her hospital’s own “medical accommodations.” The Health Check-up Center of the CMUH may be built for medical purposes, but comfort, efficiency, and professionalism have already been factored into their services, with the brochure comparing the lobby of the center to a plush hotel.

This approach in making patients, overseas and domestic, believe as if they are at a luxurious spa and not a hospital is an increasingly popular in Taiwanese hospitals. The upgraded services and established standard international out-patient rooms are only a few of the things showcased at the Medical Services Section of Mediphar Taipei ‘08. Reasonably priced cutting-edge medical technologies and healthcare highlights will also be featured.

TAITRA has provided Taiwan’s medical industry to bring their best to the table, allowing them to interact, collaborate, and personally select their own winning team of medical marketing professionals.