HTC smartphone maker to focus on Asia market next year


TAIPEI, Taiwan — HTC Corp. will focus more on Asia following successes in Europe and the United States, the company said yesterday at its largest product launch in Asia. HTC is the largest manufacturer of smartphones using Google’s Android operating system.

“This year, our business sales in Asia have grown more than 200 percent,” HTC chief executive officer Peter Chou said in Taipei. He would not give any sales figures.

“Our team has set a goal of making 2011 the year of Asia for HTC,” he told senior telecom executives from Japan, Hong Kong, Indonesia, Australia, South Korea, Singapore, Malaysia and other Asian countries.

The event featured the HTC’s new Desire HD and Desire Z, which will be available in Asia in November.

HTC first unveiled these two new smartphones running on Android 2.2, the latest version of the operating system developed by Google, in the United Kingdom in September.

During a press meet later at the event, Chou said that the acceptance of HTC smartphones in Asia is increasingly higher and he saw a great potential in the Asian markets.

Asked if HTC will create an online application store, Chou said that its partners Google and Microsoft have launched similar services.

“There is no added value for HTC if we follow suit,” he said.

HTC is now the world’s fourth largest smartphone brand with more than 9 percent of the global market share.

In addition, Chou said that HTC has expanded users’ experience from smartphones to other devices by entering the field of cloud computing.

HTC launched “,” an Internet platform using the cloud computing technology, to allow users to “manage, control and customize their own smartphones through the Internet,” according to a company statement.

The service also allows users to synchronize their content on their smartphones and computers, the statement says.