Apple working with Dentsu to take iAd mobile ad platform to Japan


AFP

TOKYO–Apple and Japanese advertising giant Dentsu Inc. are teaming up to bring the California-based company’s iAd advertising network for portable devices to Japan early next year, the companies said Wednesday. Dentsu, Japan’s largest ad agency, will sell advertising space and produce commercials to be distributed through the iAd network to iPhone and iPod touch users in the country.

Apple launched the iAd network in the United States in July, which exclusively targets the firm’s devices, enabling advertising through applications used by iPhone and iPod touch users running the company’s iOS 4 operating system.