Hakka festivals make bid for wider audience with overseas broadcast


TAIPEI, Taiwan — The rich diversity of Taiwan’s Hakka culture will reach a broader audience in Asia when a travel program featuring Hakka festivals premieres Dec. 19 in the Asia-Pacific region, a global lifestyle channel announced yesterday.

In collaboration with the Council for Hakka Affairs, the Travel and Living Channel (TLC) said in a press conference that it will add a new episode titled Hakka Festivals to its Fun Taiwan series, in which four distinctive Hakka festivals will be introduced for the first time on the channel.

Running for about an hour, the show will reach more than 133 million viewers in 20 countries around Asia, said Tommy Lin, senior vice president and general manager of North Asia, Discovery Networks Asia-Pacific (DNAP).

The four festivals include the Yimin Cultural Festival in Hsinchu County, the Tung Blossom Festival in Miaoli County, the Drum King Competition in Hualien County and the Cloud Dragon Festival in Sanyi Township, also in Miaoli County.

Janet Hsieh, the presenter of Fun Taiwan, said she was touched during the six-month shooting of the Hakka festivals by the strong sense of cultural identity and the hospitality of the Hakka people.