AsusTek eyes grand 2011 notebooks target


TAIPEI — Personal computer vendor AsusTek Computer Inc. said yesterday that it has set a goal of shipping 20 million notebook computers in 2011, up from the estimated 17 million units shipped in 2010. The 20 million units will include 14 million notebook computers, demand for which is expected to rise by about 30 percent from a year ago, and about 6 million netbook computers, demand for which is expected to remain similar to 2010, AsusTek said.

The forecasts were made at the company’s two-day meeting of global sales managers, which concluded Wednesday.

At the meeting, company Chairman Jonney Shih reviewed 2010’s operations and set new goals for 2011.

In addition to notebook shipments, AsusTek predicted that shipments of its servers for 2011 will grow by 5 percent over 2010 figures.

AsusTek is also gearing up to penetrate the expanding global tablet computer market; in addition, it plans to claim a double digit stake in the non-Apple tablet computer market in 2011.

According to a recent research report, shipments of non-Apple tablet computers globally are expected to range between 10 million and 15 million units next year and AsusTek’s shipments are likely hit no less than 1 million units.

AsusTek also intends to launch a premium 12-inch tablet computer model, running on the Windows 7 operating system, in the first quarter of 2011.

Earlier this week, AsusTek said that sales in Eastern Europe for 2011 were expected to grow 30-40 percent from 2010; sales in China were also forecast to rise steadily. With the help of increasing sales, the company said that it hoped to move up one spot next year and become the fourth-largest notebook seller in the world.

AsusTek posted NT$12.47 billion in net profit for the first nine months of this year. Its earnings per share (EPS) of NT$19.88 was better than market expectations.