Chunghwa Post sees 50% jump in international mail


TAIPEI–Chunghwa Post has seen some success with efforts to diversify its marketing strategies, handling 27.34 million pieces of international mail in 2010, about 50.4 percent higher than the previous year, officials said yesterday.

In an effort to cope with the overwhelming rise in popularity of e-mail compared with the traditional postal system, Chunghwa Post has expanded its services, including handling more international bulk mail from mainly East Asian countries, the officials said.

The company’s high service quality and flexible shipping options have become popular among international clients, while Taiwan’s strategic geographic location enables customers to reduce their shipping costs, especially if they contract Chunghwa to distribute the mail for them.