The China Post news staff
More than 130 industry leaders from 21 countries shared their insights into design trends in 2011 IDA Congress Taipei, the organizer said. Around 3,000 local and international professionals participated in the largest design forum ever organized in Taiwan during the three-day event, according to the organizer.
Leaders from all over the world were invited to give addresses on five topics of global relevance related to design. Esko Aho, the former Prime Minister of Finland, spoke on economic development and pointed out that technology is indispensable, but it is still necessary to unite talents from different fields via designing.
In his speech on the Internet, the CEO of Quanta Computer Inc., Barry Lam (林百里), reminded the audience that in the era of cloud computing, designers should think outside the box and base their works on humanity. Environmental activist Vandana Shiva gave her talk on biotechnology and stressed that sound agricultural design can replace genetic engineering, protect biodiversity, and benefit farmers. On the last day of the congress, Peter Bishop, former Deputy CEO of London Development Agency from the UK, delivered his speech on urbanism. He used London Olympics 2012 as an example and noted that designing for a city requires branding and conveying the vision to the local community by storytelling.
In addition to the keynote addresses, other events were arranged: Design Salons, Design Practice, and Design Exploration. In the salon of economic development, Kenya Hara, the art director of MUJI from Japan, pointed out that design is there to solve problems in daily life; hence, designers have to stimulate people’s senses with simple elements.