LCD TV panel prices to rebound in ’12 Q2: firm


TAIPEI — Prices of liquid crystal display (LCD) TV panels are expected to rebound in the second quarter of 2012 as TV sales are showing signs of recovery, the market research firm DisplaySearch said yesterday. Over the past few weeks, TV sales in the United States and China have increased by 5 percent to 10 percent per week, indicating that there will be strong buying this year in the Christmas shopping season, said David Hsieh, vice president of DisplaySearch in charge of the Greater China market.

“Panel prices appear to have stopped falling in November and will remain flat in the first quarter of 2012,” Hsieh said on the sidelines of a Taiwan Smart TV Conference organized by DisplaySearch.

“Prices will likely rebound in Q2 next year as the inventories of TV distributors have dropped recently to healthy levels and the gap between panel and whole set TV shipments is also narrowing,” he said.

DisplaySearch forecast that worldwide LCD TV shipments will increase from 206 million units this year to 227 million units in 2012. This will represent a 10 percent year-on-year growth, higher than the 8 percent increase that DisplaySearch has projected for this year.

Hsieh said the 2012 growth will be driven mainly by demand in emerging markets, including India, Russia, Brazil and some Southeast Asian countries.

LCD TV demand in China is about 50 million units per year based on its population of 1.3 billion, while India with a similar population has an annual LCD TV demand of only 16 million units, Hsieh said.

“India will become the next China,” he said. “LCD TV sales are expected to climb in India as incomes improve.”