Ultrabook specs to go mainstream in 5 years: Acer


TAIPEI–Ultrabook laptop specifications will become the mainstream model for tablet PC and notebooks in the next five years, stated Acer Chairman J.T. Wang yesterday.

Ultrabooks will help stimulate Taiwan’s Information Technology (IT) sector, said Wang at a press conference after the opening ceremony of the 2011 IT Month exhibition at Hall 1 and Hall 3 of the Taipei World Trade Center (TWTC). Since the majority of Taiwan’s IT industry uses Wintel frameworks, the release of the Ultrabook will propel the Wintel system that has stalled over the last two years, Wang added. Personal computers running on Wintel systems use Intel processors with Window Microsoft operation systems.

The line between laptops and tablets will become less distinguishable with the Ultrabooks entering the market in 2011, Wang added.

Most computer brands had released Ultrabook brands in late October and November this year. The annual growth rate for laptops and tablet markets combined is above 20 percent, and Wang estimated the Ultrabook would take up shares in both markets.

To increase Ultrabook sale volumes, though, prices need to be kept at around NT$21,000 (US$699), Wang noted. Prices of Ultrabook right now range from US$799-US$1,299, depending on the type and brand of the laptop.

Forecasts of Ultrabook sales in the fourth quarter of 2011 are positive, according to Acer’s observations, and the company will keep shipment volumes at 250,000 to 300,000, Wang added.

Intel has prepared a US$300 million cooperation deal with Acer and other IT companies to help adjust Ultrabook’s sales and costs, said Wang.

Wang also noted that the global IT industry is shifting focus from developed countries to emerging markets, due to slow economic growth in developed markets.

Besides markets in the BRIC countries, Wang recommended Vietnam and Indonesia, citing World Bank economic outlook reports indicating emerging markets with large populations had the most manufacturing and consumption growth potential.

The challenge for Taiwan IT brands and manufacturers is how to build up business in emerging markets. For companies to operate long term in these countries, they will need to familiarize themselves with local market demands, sale channels, and business environments, Wang commented.