Tourism Bureau prepares for 2 major US travel exhibitions


LOS ANGELES — Taiwan’s Tourism Bureau is preparing to take part in two major travel shows in the United States, where it will tout the island’s scenery, culinary diversity and wealth of culture in a bid to attract more U.S. tourists and backpackers.

The Tourism Bureau will be one of the major exhibitors at the seventh annual Los Angeles Travel and Adventure Show in Long Beach Jan. 14-15 next year and a sponsor of the 14th annual Los Angeles Times Travel Show, scheduled for Jan. 27-29.

At the Long Beach show, the bureau will focus on Taiwan’s attractions as a destination for outdoors enthusiasts such as cyclists and surfers.

At the Los Angeles Times fair, the largest travel show in Western United States, the target groups will be jet setters and luxury travelers.

The bureau will also promote Taiwan as a gourmet paradise at both shows, said Lin Hsin-jen, director of the bureau’s Los Angeles Office.

Taiwanese signature fried chicken will be featured at the Long Beach show, while a pearl milk tea making contest will be held at the Los Angeles Times fair, he said.

The Tourism Bureau’s 800 square-foot island exhibit was named best display at the 2011 Los Angeles Times Travel Show based on creativity, presentation, and visitor engagement, according to Lin.

“We hope Taiwan will win again next year,” Lin said.

The bureau’s statistics show that the number of U.S. tourist arrivals to Taiwan in October was 10.7 percent higher than in the same month in 2010, while the figure for November had increased 9.6 percent year-on year.