Local Starbucks will not raise coffee prices in US’ footsteps


CNA

TAIPEI — President Starbucks Coffee Corp., a joint venture of Taiwan’s Uni-President Group and U.S. coffee chain Starbucks Corp., said yesterday that it has no plans to raise prices for any of its beverages.

The announcement came amid concerns as to whether the local coffee chain will follow the lead of the U.S. chain and adjust its prices.

Starbucks Corp. announced a day earlier that it is raising prices by an average of about 1 percent in some U.S. regions, including cities such as Boston, New York, Washington, D.C., Atlanta, Dallas and Albuquerque, New Mexico, to offset rising ingredient costs.

In response, a President Starbucks spokesman said price adjustments tend to be based on individual market situations.