Jackie Chan to help aircraft maker Embraer tap Asian market: sources


SAO PAULO — Hong Kong-born actor Jackie Chan is scheduled to arrive in Brazil today to visit Brazilian aerospace conglomerate Embraer’s headquarters in the science city of Sao Jose dos Campos, corporate sources said Wednesday.

Betting on his popularity and influence in the Chinese-speaking world, Embraer has hired Chan to help promote its commercial aircraft in Asia, particularly in China.

During his visit, Chan will model in photo shoots and act in commercials for Embraer, the world’s fourth largest aircraft company.

Chan will then leave Brazil aboard his newly procured Embraer 14-seater Legacy 650 jet worth US$30 million. According to media reports, Chan has learned basic flying skills in China, but cannot fly a lane on his own.