TAIPEI–An initial order of 80 metric tons of Houbi rice ordered by a Tokyo-based trading company was shipped to Japan from southern Taiwan yesterday. The rice was supplied by Lienfa Mill in Houbi Township, Tainan for Kanematsu Co., which placed a total order of 500 metric tons of Houbi rice.
Rice produced in Houbi is held in high esteem, Tainan City Mayor Lai Ching-te said, noting that Japan has some of the highest requirements regarding the quality of rice and food safety standards.
“Japan’s recognition of Houbi rice shows its quality is on par with top-notch rice around the world,” Lai said.
He said that Taiwan’s agricultural products don’t necessarily have to target China. He added that Tainan’s mangoes and rice have made inroads into the Japanese market, and he hoped that other agricultural produce could follow suit.
He also said that the central and local governments should work together to tap the markets of Japan, South Korea and Singapore.