CPPCC spokesman vows public diplomacy for overseas firms


BEIJING — Chinese firms investing overseas should focus more on public diplomacy to achieve success in “going global,” a spokesman for the country’s top political advisory body told reporters Friday.

Zhao Qizheng, spokesman for the annual session of the National Committee of the Chinese People’s Political Consultative Conference (CPPCC), said most Chinese enterprises are at the initial stage of investing overseas.

“They lack in-depth and comprehensive knowledge of the international market, practices and rules, and they are not skilled at conducting public diplomacy with the local communities,” said Zhao.