YouTube talks up its original programming, to spend US$200 million on promotional ads


NEW YORK — In a flashy presentation to advertisers, YouTube promoted its new channels of original programming, while pledging to spend US$200 million to help market them. That’s roughly twice what the Google Inc.-owned video site has spent launching some 100 channels of niche-oriented programming.

YouTube hyped the initiative Wednesday night at New York’s Beacon Theatre, where it urged advertisers to purchase spots alongside its new programs.

Robert Kyncl, YouTube’s global head of content, pledged that YouTube will spend more than US$200 million to market the channels across Google and its advertising network.