P&G pays tribute to dedicated mothers behind Olympic athletes

Tang Hsiang-yi, The China Post

The China Post–A week before Mother’s Day, and 81 days ahead of the London 2012 Olympic Games, global consumer goods manufacturer Procter & Gamble (P&G) invited the mothers of two Taiwanese athletes, badminton player Cheng Shao-chieh (鄭韶婕) and archer Yuan Shu-chi (袁叔琪), to pay tribute to all mothers and boost athletes’ confidences as they prepare to join the world’s most celebrated sporting event this summer.

Also present were Kevin Chen (陳國儀), secretary-general of the Chinese Taipei Olympic Committee (CTOC,中華奧林匹克委員會), and singer Jolin Tsai (蔡依林), who was invited to be a P&G Olympic corporate ambassador, among others.

“Moms are the heart of P&G’s business. Through the ‘Thank You Mom’ program, we will support not only the mothers of Olympic athletes, but every mom who does whatever it takes to make her child’s life the best it can be,” said Ajit Nayak, general manager of P&G Taiwan and Hong Kong yesterday in Taipei.

As a worldwide partner of the International Olympic Committee (IOC), P&G has launched “Thank You Mom” campaigns all over the world to recognize and celebrate the mothers behind the athletes. The American multinational corporation has announced its sponsorship for the next five Olympic Games, from the London 2012 Olympic Games to the Sochi 2014 Winter Olympics and Rio 2016 Games, as well as the 2018 and 2020 Games. “For the next 10 years, P&G and the International Olympic Committee will create the most far-reaching partnership in Olympic history. This partnership unites the purpose of the Olympic Movement — to improve life through sports — and the purpose of P&G, which is to improve more consumers’ lives in more parts of the world,” Nayak added.

The two athletes, Cheng and Yuan, were unable to join their mothers, Hsu Hsueh-chin (許雪錦) and Chang Yu-mei (張玉玫) yesterday because Cheng is recovering after undergoing surgery to remove a sebaceous cyst last week, and Yuan is currently in Turkey for a competition. However, through a telephone call, Cheng was able to share her gratitude for her dedicated mom with those present yesterday. “I wish you good health and happiness. Please don’t worry about me too much — I have already grown up,” Cheng laughed.

“I am preparing myself to get in the best shape for the Games, and so far I am doing training that doesn’t affect my stitches from the surgery,” she added.

During the phone call, Cheng also offered Hsu a pink suitcase for Mother’s Day — a useful gift for Hsu, who will travel to watch her daughter play in London this summer as a part of the P&G sponsorship program.

In addition to Cheng, Yuan and their mothers, table tennis player Chuang Chih-yuan (莊智淵) is the third athlete in the P&G sponsorship with the CTOC. As a golden balloon representing a gold Games medal rose in front of the Presidential Office, so too did the hopes that the Chinese Taipei team would bring back a gold medal of their own.