SHANGHAI–A Taiwan premium product exhibition opened in Shanghai this weekend, and is displaying products ranging from high-tech savvy electronics to the inclusion of health, living, and leisure products, said the organizer Saturday. The Taiwan Excellence Fair, being held in two Buynow IT Malls in Mei Luo Cheng and Xuhui district in the city and will run through May 16, has attracted more than 40 Taiwan companies displaying over 100 products this year, said Walter Yeh, executive vice president of the Taipei World Trade Center, which organizes the fair.
To increase visibility and help open markets for Taiwan brands in China, similar Taiwan promotional fairs were organized in 2011 by the center in China and received positive feedback, said Yeh. This year, the center chose to cooperate with Taiwan-invested electronic retail company Buynow IT Mall in China. Cooperation between brands and distribution channels is a necessity for brand development, as companies have to allow consumers to experience the products’ quality and services, Yeh added. The product fairs are very effective in creating business opportunities in China, and many Taiwan companies are willing to attend the fair, said Buynow CEO Tsai Ming-hsien. In addition, the products are more diverse this year, with a surge in green energy and energy saving devices, said Tsai.