News Corp. eyes Hispanic market, launches Spanish TV network in US


AP

LOS ANGELES — News Corp. has launched its new Spanish-language TV network on 50 stations, marking a challenge to leaders Univision and Telemundo in the fight for Hispanic audiences in the U.S.

The MundoFox network launched Monday on stations such as KWHY-TV in Los Angeles and WPXO-LD in New York, covering some 11.1 million Hispanic U.S. households, or nearly 80 percent of the total. By comparison, top-ranked Univision reaches 96 percent of the market, while No. 2 Telemundo, owned by Comcast Corp.’s NBC Universal, reaches 94 percent.