HTC launches ‘entry-level’ Desire U phone in Taiwan


YILAN — Taiwan’s HTC Corp., the world’s No. 5 smartphone maker by market share, launched its Desire U smartphone in Taiwan on Thursday as the latest addition to its lower end product line.

The 4-inch Desire U, featuring a mono-core 1 GHz processor and Beats Audio technology, can be seen as “the most competitive entry-level device” on the smartphone market, said HTC North Asia President Jack Tong.

Alongside the great success of its high-end HTC J Butterfly, HTC aims to use the Desire U to complete its product portfolio, Tong said at a press conference.

The Android-powered smartphone hit store shelves in Taiwan Thursday at price of NT$7,990 (US$275) and will be available worldwide later this year, the Taoyuan-based company said.