Mobile data traffic rises when watching TV: study


CNA

TAIPEI–People spend more time using social networks or chatting on mobile devices when they are watching television than at other times, according to a recent report by Swedish telecom manufacturer Ericsson AB.

The “Ericsson Consumer Lab TV and Video Report 2012,” which includes opinions from Taiwanese respondents, found that more than 80 percent of those polled browse the Internet while watching videos or TV, and over 60 percent use social forums or blogs while watching, on a weekly basis.

Among those who use social forums and chat rooms while watching TV, 42 percent are actually discussing the things they are watching, the report said.

This kind of multitasking behavior is increasing because of the availability of different easy-to-use mobile devices such as smartphones, laptops and tablets, it added.

Almost 60 percent of the people who use social forums or chat rooms while watching TV say they do so using a laptop, while 54 percent say they use a smartphone, the report said.

“Consumers don’t simply stop using Facebook or Twitter just because they have sat down in front of the TV. The two activities are instead done in parallel or even merged into a new kind of behavior,” Ericsson officials said in the report.

The annual study is based on 12,000 online interviews conducted in 12 countries — the United States, the United Kingdom, China, Spain, Sweden, Brazil, Taiwan, South Korea, Germany, Mexico, Chile and Italy.