Canon Taiwan expects revenue for the year to


The China Post news staff

TAIPEI, Taiwan — Japanese multinational imaging and optical giant Canon recently reported robust business results in Taiwan in 2012 despite a sluggish economic climate, forecasting 2013 revenue to exceed NT$6 billion. Canon Taiwan posted annual revenue of NT$5.5 billion in 2012 thanks to its strategy of multifaceted promotion campaigns and increased investment in the Taiwanese market, said Andy Kamata (鎌田篤), president of Canon Taiwan in a statement the company released on March 7.

The company’s top sellers in Taiwan are digital cameras, inkjet printers and office multifunction devices, the company pointed out. Canon topped the sales of digital cameras — including compact models and digital SLR cameras — in Taiwan last year in terms of both units and U.S. dollars.

To further boost its lineup of wide range digital SLR models, the company introduced full-frame DSLR models such as EOS 1D X, EOS 5D Mark III, EOS 6D, the top-selling EOS 650D and EOS M mirrorless camera in 2012. The top-end model PowerShot G15 and PowerShot G15 also garnered rave reviews among photography enthusiasts.

Last year the company saw its market share of inkjet printer sales grow by 5 percent. Last November, it introduced models tailor-made for the output of images by EOS series cameras such as the PIXMA Pro-10 and PIXMA Pro-100. It plans to bring to Taiwan mid- to-high-end photo-printing and cloud-computing enabled inkjet models by the end of March.

The sales of Canon office multifunction devices last year outperformed all competitors in Taiwan in terms of market share while sales by unit of black-and-white office multifunction devices topped the market in Taiwan last year.

In addition to its aggressive push business-wise, Canon Taiwan also continued its corporate social responsibility and environmental efforts in Taiwan including its participation in the eco-friendly Earth Day and Earth Hour campaigns. The company’s children care campaign, in its third year in 2012, brought substantial help to nearly 2,000 children in 36 orphanages nationwide. The company said in the statement that it will dedicate more resources into charity under its corporate philosophy of “Kyosei” (Living and working together for the common good).