Teashop chain aiming high in Japanese market


TAIPEI–Taiwanese teashop chain Comebuy opened its third shop in Japan on Friday, as part of its efforts to become the “Eastern Starbucks.”

The store opening is part of an ambitious plan to open 100 stores in Japan within three years. The teashop chain first introduced its authentic Taiwanese bubble milk tea to Japan in February, making it the first of its kind in the country, its assistant marketing manager Candy Chang said.

The name of the tea derives from its basic recipe, which usually comprises chewy tapioca balls in a tea base mixed with sweetened milk. Several different flavors can be created with the addition of fruit and other ingredients.

Comebuy was also the first Taiwanese bubble tea enterprise to venture into the European market, opening a shop in Berlin, Germany, in August 2011. It was also the first to tap the big Apple, debuting on 5th Avenue last August.

“We’ve been focusing quite a lot on our overseas presence,” Chang said, adding that the company is planning to open more outlets around the world.