Americans’ consumption of fizzy soft drinks, on the decline since 2005, fell last year to its lowest level since 1996. If it weren’t for increasingly popular energy drinks like Monster and Red Bull, the decline would have been worse.
That’s according to Beverage Digest, an industry newsletter that publishes a similar report every March.
The trade journal also found that the pace of decline for carbonated beverages has sped up — down 1.2 percent last year compared with a 1-percent drop in 2011 and a 0.5-percent drop in 2010. Without energy drinks, volume would have fallen 1.7 percent.
A 3-percent soda price hike helped revenue rise 1.8 percent to US$77.1 billion.
Despite the decline, carbonated soft drinks still make up the biggest category of nonalcoholic beverages.