Chunghwa Telecom begins selling 4K ultra-high definition televisions


TAIPEI — Chunghwa Telecom Co., Taiwan’s biggest telecom carrier, began selling ultra-high definition 4K televisions yesterday as part of an effort to drive up local demand for UHD content.

The 50-inch Chimei-branded TV will cost NT$33,990 (US$1,135) on a three-year subscription to the carrier’s multimedia-on-demand (MOD) service, it said.

Chunghwa Telecom aims to sell 40,000 Chimei TVs by the end of this year, including the 4K model and two full-HD models measuring 42 and 50 inches each, said Wu Ming-te, vice president of Chunghwa Telecom’s northern Taiwan business group.

The company aims for a total of 100,000 TV sales by year-end, he said, adding that they had sold 20,000 TV products in the first half of the year.

“We plan to sell more TV models in the second half of the year, which is the traditional hot season for local TV sales,” he said.

Launched in 2008, Chunghwa Telecom’s MOD has 1.21 million subscribers as of July this year, and that number is expected to grow to 1.3 million by year’s end, he said.

Wade Shen, chief marketing officer of Chimei subsidiary Nexgen Mediatech Inc., said his company would like to partner with Chunghwa Telecom to launch 4K TVs larger than 50 inches if the UHD standard gains consumer traction.

Taiwan’s 4K TV market is forecast to hit 30,000 units in 2013, with Chimei products expected to take an 18 percent share, Shen said.

The 4K format, also called 2160p, refers to video with a resolution of 3,840 x 2,160 pixels, a resolution four times greater than the full-HD 1080 standard.