Differences of color take race war to all new level

By Annie Yang, Special to the China Post

TAIPEI, Taiwan — After disappointment over the malfunctioning website of “The Color Run,” “Attack on Flour” was hatched by Marc, a 35-year-old Internet designer. “Attack on Flour” is the first Taiwanese original running event in which runners will be splashed with locally produced white potato starch, a symbol against the colorful powder used in the foreign-introduced “The Color Run,” according to the organizer.

Both of the running events are going to be held on Sept. 28, though at different venues, according to the respective planners. “Attack on Flour” is going to be held at the Machangding Memorial Riverside Park, and “The Color Run” will take place at the Dajia Riverside Park.

“’The Color Run,’ also known as the “Happiest 5K on the planet” is a unique paint race that celebrates healthiness, happiness and individuality,” according to the official website of “The Color Run,” and during the un-timed race, “thousands of participants will be doused from head to toe in different colors.”

However, “The Color Run,” which made its debut in January last year in the U.S., aroused complaints among the runners in Taiwan on July 27 due to its online registration system failure, which in turn led to the birth of “Attack on Flour.” “We started it from anger, but we hope it will close with happiness,” stated the founder, Marc. The white-powder race has raised over NT$6.3 million within only 100 hours, and the number of candidates has grown to 12,700.

“It was not my goal to conduct the running event, and I have other dreams to chase after. However, after devoted myself to this, I found it great to have companions to march on and to take challenges,” said Marc, who, cracking a joke about himself, said that he was too fat to even run. “I hope it is a run for happiness and creativity, instead of an emotional and hostile race. That’s exactly what ‘Flour’ aims for,” asserted the founder.