BlackBerry ad campaign seeks to reassure its weary customers


AP

TORONTO–BlackBerry is publishing an open letter in major publications around the world in a bid to reassure customers that they can count on the distressed smartphone company.

The letter was released Monday on Twitter and will be published in 30 publications in nine countries Tuesday. It acknowledges “these are no doubt challenging times for us and we don’t underestimate the situation” but says “you can continue to count on BlackBerry.”

The missive notes that BlackBerry has substantial cash and is debt free. But it makes no mention of the fact that the company is for sale and could be broken up and sold in pieces.