Bridgestone, Forestry Bureau team up to conserve local environment

By John Liu , The China Post

TAIPEI, Taiwan — Bridgestone Corporation, a multinational auto and truck parts manufacturer based in Japan, has teamed with the Forestry Bureau under the Council of Agriculture, Executive Yuan to plant trees in an effort to conserve local environment. Bridgestone said that it regards corporate social responsibility highly and aims to contribute to the society with the “best quality products” that help reduce pollution, the company said.

The company recently launched a new tire, the ECOPIA PZ-X, which not only enhances fuel efficiency but also provides drivers with a better maneuvering experience, the company said. Bridgestone will donate seedlings of various local trees, such as Formosan cypress, Taiwan incense-cedar, black heart stone, Formosa acacia or ring-cupped oak for every four ECOPIA PZ-Xs tires sold.

They will be planted in many different locations, including areas around the Feitsui Dam in the New Taipei City, the Techi Dam in Taichung City, and other water reservoirs in Nantou County, Kaohsiung City and Taitung County. As a tire manufacturer, it is Bridgestone’s responsibility to reduce vehicles’ emission of carbon dioxide, and its quality product will help to achieve this goal, the company said.