Asustek Computer Inc. outperforms Acer Inc. in EMEA PC market in Q1



TAIPEI–Taiwan’s Asustek Computer Inc. outperformed its crosstown rival, Acer Inc., in shipments to the Europe, Middle East and Africa markets (EMEA) in the last quarter, according to tech-tracking firm International Data Corp. (IDC).

Asustek shipped 1.87 million personal computers in the region during the first three months of 2014, up 7.2 percent from a year earlier, IDC said in a report published last week.

The Taipei-based company kept its fifth place ranking with an 8.6-percent market share, thanks to growth in notebook shipments and a strong increase in the desktop area, the report said.

By contrast, Acer’s PC shipments declined 12.9 percent year-on-year to 2.11 million units — the only one among the top five players to record a contraction in shipments — and fell one spot to fourth place, with a 9.7-percent market share.

IDC noted that the first quarter is still “a period of transition” for Acer, with several of its refreshes and a new portfolio of products coming up in the second quarter.

Hewlett-Packard Co. remained the top PC maker in the EMEA region, grabbing 21.6 percent of the market, followed by Lenovo Group Ltd. with 15.9 percent and Dell Inc. with 11.3 percent, the report said.

The overall EMEA PC shipments reached 21.8 million units in the first quarter of 2014, a decline of 1.1 percent compared with the same period of 2013.

This represented the seventh consecutive quarter of declines, but the pace of contraction slowed considerably because of an upturn in business demand across the Western European PC market, IDC analysts said.

“The end of Windows XP support was a major driver of the commercial rebound, and supported renewals mainly in the desktop area,” said Chrystelle Labesque, a research manager of IDC’s EMEA personal computing team.