By Rob Lever, AFP
NEW YORK–Apple and IBM unveiled a “landmark” partnership Tuesday to win over business customers by offering iPhones and iPads that are specially tailored to the corporate world.
The tie-up between what were historically rivals aims to boost Apple’s share of the market for mobile devices for businesses and will offer custom-made apps which bring the power of IBM’s supercomputing analytics to a mobile workforce, a joint statement said. “The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change,” the statement said. “Apple and IBM’s shared vision for this partnership is to put in the hands of business professionals everywhere the unique capabilities of iPads and iPhones with a company’s knowledge, data, analytics and workflows.” The companies plan to release more than 100 industry-specific enterprise solutions including apps developed for the iOS platform, along with IBM cloud services, security and analytics. As part of the deal, IBM will also sell iPhones and iPads tailored to specific industries. “For the first time ever, we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple,” said Apple’s chief executive Tim Cook. “This is a radical step for enterprise and something that only Apple and IBM can deliver.” Ginni Rometty, IBM chairman, president and CEO, said the alliance “will build on our momentum in bringing these innovations to our clients globally.”