Free admission to the public at TICA

By Betty Wu, Special to the China Post

TAIPEI, Taiwan — The 2014 Taipei Computer Applications Show (TICA) will take place in the Taipei World Trade Center’s Exhibition Hall 1 from July 31 to Aug. 4 and will feature complimentary admission for the public, event organizers announced yesterday.

Organized by the Taipei Computer Association and the Taiwan External Trade Development Council the event will feature 1,100 exhibition booths from 200 exhibitors.

The exhibition will showcase the latest 4G smartphones, wearable devices, gaming laptops, digital single-lens reflex cameras and robotic products. Specifically, the exhibition will be organized into seven pavilions focusing on smart mobile applications, PC brand names, PC systems, digital multimedia, peripherals, software applications and digital entertainment.

The TCA stated that the event represents a one-stop shop for consumers looking to purchase the latest offerings. The TCA added that in response to emerging trends, the event will also feature specialized exhibitions to allow visitors to experience the Open Data concept, smart sports and competitive gaming.

Most notably, Blizzard Entertainment will be listed among exhibitors for the first time at this year’s event, unveiling the company’s latest games including “Heroes of the Storm” and “World of Warcraft: Warlords of Draenor” for the Taiwan market.

Other notable exhibitors include Capcom, Rayark Inc., LAGER and Danxcat.

The TCA added that the WRO Robotics Competition will be staged over the course of the event, gathering contestants from elementary, junior highs, high schools and colleges throughout Taiwan while putting their knowledge about mechatronic engineering to the test as they create unique robots. The TCA stated that following the establishment of the 4G network, improvements in growth prospects are expected as subscribers purchase new handsets to take advantage of the latest technology. Concurrently, telecoms carriers and handset makers have been offering new contract terms for subscribers with discounted promotional offers. Meanwhile, China-based smartphone maker OPPO will be listed among exhibitors at the event for the first time, introducing the company’s N1 mini handset to the Taiwan market.