’16 Rio Olympics to have ‘as affordable as possible’ options for ticket pricing

By Chris Wright, AFP

RIO DE JANEIRO–Rio 2016 Games organizers Tuesday unveiled ticket pricing aimed at making attendance “as affordable as possible,” with entry to the blue riband 100m final costing just half of what it did at London 2012. Athletics fans wanting to see Usain Bolt target a third straight 100 and 200m golden double will pay a maximum 12000 reais (US$545) compared to the US$1160 London best seats equivalent.

In all, some 7.5 million tickets will go on sale for the Aug. 5-21 event and organizers said sports fans can buy roughly half — 3.8 million — for 70 Brazilian reais (US$30) or under across 717 events in 28 sports. There will be a maximum five price categories: A for the most expensive to E for the cheapest, including for the opening ceremony at the Maracana, where the best seats will fetch a cool 4,600 reais (US$1980) but the cheapest only 200 reais (US$80).

A top category opening ceremony ticket cost 2012 pounds (US$3275) for the 2012 Games in London, though the cheapest ones were ten times less. Top category tickets for the soccer final in Rio will be 900 reais — but fans will only have to stump up 70 reais for category A access to women’s preliminary games and 100 for the men’s. Some of those matches will be played in other cities — Belo Horizonte, Brasilia, Salvador and Sao Paulo.