NOVA to close downtown Taipei PC store

The China Post news staff

TAIPEI, Taiwan — A popular computer store near the Taipei Railway Station will shutter at the end of year, succumbing to rising rent and pressure from online competitors.

NOVA, a major chain store selling computers and peripherals, said it will close the outlet it has run for 18 years across the street from the Taipei train station. It was the very first store of the chain. The landmark NOVA outlet has been a popular meeting point for people in the busy commercial area, which is also the city’s hub of transportation. It has been popular with local consumers and foreign tourists seeking the latest computer products.

But soaring rent has put heavy pressure on NOVA, whose products now offer very low margins. It has also seen growing competition from online sellers. Some reports suggest that the place will become an outlet for a fashion brand next year.