Google launches Chromecast mobile-to-TV media streaming device in Taiwan


TAIPEI–Google Inc. launched its Chromecast device in Taiwan Thursday, enabling local consumers to beam media content such as movies, music and sports from mobile devices or laptops to a television screen.

Google has now launched Chromecast in 24 markets, including Taiwan. The device is priced locally at NT$1,390 (US$44.6) through stores operated by Chunghwa Telecom Co. and Web portal PChome’s online shopping site.

Taiwanese buyers of Chromecast can gain access to movies and sports broadcasts from the Google Play app store or can subscribe to cloud-based movies provided by Chunghwa Telecom and streaming music offered by KKBOX Inc.

Chromecast is a thumb-sized media streaming device that plugs into the HDMI port on a television set to ��cast�� entertainment content or apps onto the big screen.

A user’s phone or tablet can be used as a personalized remote control for the TV as well, according to Google.

More than 1 million units of the device have been sold worldwide since it was unveiled in July 2013, said Sean Lien, director of Google Chrome and Mobile International Product Partnerships for the Asia-Pacific and EMEA regions.

With ��the first Google branded hardware device�� available in Taiwan, the search giant aims to expand partnerships with local content providers and bring economic benefits straight into people’s living rooms, Lien said at the product launch.

Google has launched several of its Nexus phones and tablets locally, but those devices are all co-branded.

Asked why the company has taken more than a year to bring Chromecast to Taiwan, Lien said Google has been working with suppliers to increase production capacity to meet strong demand, and also that it took some time to expand language support to Traditional Chinese and to offer local content.

He said he is optimistic about the penetration rate of the device in Taiwan but declined to give a specific target.