Most mobile shoppers spend over NT$1,000 a month


TAIPEI–A large majority of Taiwanese who make purchases on mobile devices spend more than NT$1,000 a month, according to a survey conducted by the government-sponsored Institute for Information Industry (III, �굦�|).

The Market Intelligence Center (MIC) under the III, cited a survey as saying that almost 70 percent of respondents who have purchased goods through their mobile devices spent at least NT$1,001 (US$31.68) a month on such purchases.

The survey, conducted between Nov. 20 and Dec. 3, found that 62.5 percent of respondents said they made purchases on mobile devices, such as smartphones and tablet computers.

According to the survey, 30.4 percent of those who used mobile devices to shop spend NT$500-NT$1,000 a month on average, 33.1 percent said they spend NT$1,001-NT$2,000 a month, and 16.6 percent said they spend NT$2,001-NT$3,000 a month.

Another 6.9 percent said they spend NT$3,001 NT$4,000 a month, 3.1 percent said they spend NT$4,001-NT$5,000 a month, and 9.7 percent said they spend NT$5,001 or more a month on purchases made through their mobile devices, the MIC said.

Respondents identified the main channels through which they bought goods as mobile web pages (69.6 percent), shopping Apps (41.1 percent) and shopping websites accessed through links (33.9 percent).

The survey indicated that 59.8 percent of those who use mobile devices to shop said they made purchases through their smartphones, 18.9 percent said they used tablets, and 21.3 percent said they used both.

The MIC said the survey collected a total of 1,068 valid questionnaires with a margin of error of plus or minus 3.0 percentage points. Over 62% of Web Users Have Shopped on Mobile Devices More than 62 percent of Taiwanese Internet users have made purchases using mobile devices, according to a III survey.

The survey on mobile shopping by MIC showed that 62.5 percent of respondents in Taiwan have gone shopping using their cell phones or other devices, compared with 32.1 who said they have not made purchases but use mobile devices for virtual window shopping.

Only 5.4 percent said they neither shop nor browse on their mobile devices.

On positive factors that draw people to mobile shopping, respondents listed the fun of being able to shop at any time and place (45.9 percent), the convenience of a simple check-out process (41.2 percent) and lower prices through dedicated vendor apps than would be found in regular online shopping (39 percent).

Rounding out the top five reasons to go mobile were promotional activities and limited-quantity sales (30.4 percent) and complementary freebies (27.8 percent).

Chang Hsiao-chi, an analyst with MIC, said that consumers benefit from the flexibly offered by buying through mobile devices.

��Instant gratification is the major factor behind the development of mobile shopping,�� Chang explained.

There are drawbacks to shopping on the go.

The five top negative factors listed were the inconvenience of virtual browsing (52 percent), worries about transaction security (51.1 percent), small screens on mobile devices (48.4 percent), not wanting to divulge personal information (24.4 percent), and unstable connection quality