Yahoo Taiwan unveils new photo-based shopping


TAIPEI–The Taiwan unit of Yahoo Inc. on Thursday unveiled a new feature that allows buyers to search for and purchase a product, using a photo of it.

The new feature called ��Image Search�� will be added to Yahoo’s Super Mall app by the end of the year and will include products ranging from bottle drinks to clothing and health foods, said Jacky Wang, vice president of the e-commerce group at Yahoo Taiwan and Hong Kong.

Super Mall users will also be able to review movies and book tickets, using a photo of the movie poster, Wang said, demonstrating the feature at Yahoo’s e-commerce forum in Taipei.

In addition, the Web portal is setting up an e-voucher platform that will go online later this month, allowing users to search and purchase e-vouchers that can be used to make payments in participating retail stores and restaurants, Wang said.