By Derrik J. Lang, AP
LOS ANGELES–YouTube is seeking to win over gamers.
The online video giant announced plans ahead of next week’s Electronic Entertainment Expo to launch a separate app and site specifically for fans of video games.
Ryan Wyatt, YouTube’s global head of gaming content, unveiled YouTube Gaming during an event Friday at YouTube Space LA, one of the site’s production facilities. He said YouTube Gaming will be a destination for users to find gaming videos, live streams and Internet personalities.
��Despite the crazy usage that gaming drives on YouTube, we’ve never really built gamers the experience that they deserve,�� said Wyatt. ��That’s something that changes today.��
The app and site, which is scheduled to debut in the U.S. and UK later this summer, will feature individual pages dedicated to more than 25,000 games.
YouTube product designer Jonathan Terleski demonstrated that if a user began searching for the word ��call�� on the YouTube Gaming app, the military shooter ��Call of Duty,�� not the Carly Rae Jepsen tune ��Call Me Maybe�� would appear first.
YouTube is also seeking to make it easier for users to broadcast live and competitive gaming, known as e-sports, by creating singular links that can be shared, removing the need to schedule a broadcast and promoting live broadcasts.