HTC One A9 gets a new color: deep garnet


TAIPEI–Taiwan-based smartphone vendor HTC Corp. (宏達電) said Friday that it will offer an additional color — deep garnet — for its newest mid-range model, the HTC One A9, starting Dec. 12.

After the arrival of the additional color, the HTC One A9 is expected to sport a complete four-color portfolio: carbon gray, opal silver, topaz gold and garnet.

HTC said that five major telecom services providers — Chunghwa Telecom Co. (中華電信), Far EasTone Telecommunications Co. (遠傳), Taiwan Mobile Co. (台哥大), Taiwan Star Cellular Corp. (台灣之星), and Asia Pacific Telecom Co. (亞太電信) — are scheduled to join forces with the smartphone vendor to sell the new color version of the HTC One A9 at their outlets in late December.

Market sources said that local consumers have been longing for the deep garnet color version of the HTC One A9 after the smartphone vendor unveiled the model in the local market in late October.

In Taiwan, the HTC One A9 model carries a price tag of NT$14,900 (US$454) for the 16 GB version and NT$15,900 for the 32 GB version.

The HTC One A9 features the newest Qualcomm Snapdragon 617 octa-core 64-bit processor, a 5-inch full-HD AMOLED screen, and a 13-megapixel rear camera with optical Image Stabilization (OIS), which automatically minimizes hand shake and corrects vibrations to enable clear pictures.

After the launch of the HTC One A9, the smartphone vendor witnessed its sales in November rise 15 percent from a month earlier to hit NT$10.29 billion, a new six-month high. But, the November sales still fell 39 percent from a year earlier.

Market analysts said that the strong sales report is unlikely to reverse HTC’s sales slump for the whole year as the company is faced with escalating competition, not only in the high-end model sectors, but also in the budget model segment.

In the first 11 months of this year, HTC’s consolidated revenue totaled NT$115.17 billion, down 33 percent from the same period in 2014.