Limelight-hungry IS ups the ante with violence

By Maya Gebeily ,AFP

BEIRUT, Lebanon – As the Islamic State jihadist group comes under growing military pressure, its prodigious propaganda output has slowed somewhat but turned increasingly gruesome in a bid to keep in the headlines. Since it announced a self-styled caliphate across Iraq and Syria last year, IS has become notorious for broadcasting its macabre tactics.

The group’s online network has taken advantage of social media’s instant publishing power to circulate footage of mass killings and beheadings. IS shot to global infamy in particular last year following the release of a series of English-language videos depicting the grisly executions of several Western hostages. In November, U.S. President Barack Obama referred to the group not as “masterminds” but rather “a bunch of killers with good social media.” But to maintain the media frenzy, IS has resorted to increasingly morbid and elaborate methods of killing.

“The reason IS ups the ante is because they think people will be bored and they need or want to stay relevant,” said Mia Bloom, a professor at Georgia State University.

Some of IS’s more grisly ways of killing captives include firing rockets at them or tying them to ancient artifacts that the jihadists then blew up — as happened in the historic Syrian town of Palmyra. In a recent video from Iraq, it eschewed its usual before-and-after images of beheadings in favor of grisly footage showing the entire execution process. The group has also claimed spectacular attacks abroad, including the coordinated assault in Paris that left 130 dead and the downing of a Russian airliner that killed all 224 people on board.

“The graphic videos are attracting a personality type, people who want the real life ‘Call of Duty,’ people who have violent pasts and want to reinvent themselves,” Bloom said, referring to a popular video game.   ‘Unparalleled’ Brutality  Indeed, in one recent video, IS child soldiers weave their way through a crumbling fortress to find and kill captives, in a scenario eerily similar to a video game. The use of children in the propaganda is also a way of upping the stakes in terms of shock value. “Children went from being observers of violence on the periphery, to actively involved and fully committed in the videos,” Bloom said. “This is unparalleled.”

IS uses this “ultraviolence” to impress its supporters, terrify its opponents and, importantly, to “project IS’s message across the world,” said analyst Charlie Winter. Winter, who monitors jihadist activity online, said the group’s propaganda juggles images of violence and portrayals of the “caliphate” as an Islamic utopia.