PYONGYANG — Salespeople at Pyongyang’s premier car dealership wait patiently beside racks of glossy brochures in a showroom filled with that unmistakable new car smell from a couple dozen Whistle sedans and Cuckoo SUVs — all bearing the distinctive, double-pigeon logo of Pyonghwa Motors, North Korea’s only passenger car company.
The streets of Pyongyang are more crowded than ever, but Pyonghwa, whose sole factory just south of the capital was designed to produce as many as 10,000 cars a year, appears to be stuck in neutral. Experts say pretty much everything its pigeon hood ornaments are attached to these days comes straight from China.
“I am afraid that since November 2012 there has not been any production of a Pyonghwa vehicle,” said Erik van Ingen Schenau, an expert on the Chinese automobile market and author of a book documenting North Korean vehicles. “The newer models with the Pyonghwa badges are all Chinese-made.”
If any assembly is being done locally, it is likely very small scale — such as putting on tires, inserting batteries or finishing the cars’ interiors, he said. Recent satellite imagery on Google Earth shows no cars in the lots around the factory.
North Korea’s passenger car market is, at best, nascent.
Production and resources have always been focused on military vehicles or trucks rather than passenger cars, which outside of Pyongyang are still few and far between and well beyond the means of all but the most elite citizens. To further complicate matters, U.N. sanctions announced in March last year have made it harder for North Korea to get the parts needed for its assembly lines.
Pyonghwa itself is a remnant of a less-tense time, when South Korean investment aimed at improving ties through economic engagement was encouraged — in this case as a joint venture with the late Rev. Sun Myung Moon, founder of the Unification Church.
It was the first and is probably still the only company allowed to use billboard advertisements.
“Pyonghwa Motors will take the lead in building a bridge between South and North,” former CEO Park Sang Kwon, a Korean-American who spearheaded the effort from the South to create the company, said in a statement on its website, which hasn’t been updated since 2012.
The promise of Pyonghwa, which means “Peace” in Korean, sputtered and stalled as relations between Pyongyang and Seoul soured and the North embarked down its path of becoming a nuclear power.
Production of a Pyonghwa version of the Fiat Siena began at its Nampo plant in 2002, with 137 vehicles assembled from component “kits” shipped in from abroad. Output peaked in 2011, when the plant assembled 1,820 vehicles, then soon crashed when the South Korean side of the venture pulled out.
chart showing the release years of Pyonghwa’s 12 models is posted on a wall at the dealership — and stops abruptly at 2010. The company displayed 36 cars, trucks and pickups at the Pyongyang Spring International Trade Fair in 2013, but van Ingen Schenau, who is director of the France-based China Motor Vehicle Documentation Centre, said all were Chinese.