Fancy a game of ‘Snake?’: Nokia relaunches iconic 3310


AFP

BARCELONA — Finnish brand Nokia, a former mobile star, on Sunday launched three new Android smartphones and unveiled a revamped version of its iconic 3310 model more than a decade after it was phased out.

Unlike the original, which was known for its sturdiness, the new Nokia 3310 will allow web browsing. The new version will bring back its predecessor’s popular “Snake” game and distinctive ringtones, said Arto Nummela, the head of Finnish start-up HMD Global which will produce the phone under a licensing agreement with Nokia. “The telephone will allow you to talk for 22 hours, 10 times more than the original,” he said during a presentation in Barcelona on the eve of the start of the Mobile World Congress, the world’s biggest mobile phone show. Launched in 2000, Nokia’s original 3310 sold nearly 120 million units worldwide before it was discontinued in 2005, making it one of the world’s best-selling mobile phones. Analysts said resurrecting the popular model was a clever way for HMD Global to relaunch Nokia’s brand.