By Christine Chou, The China Post
TAIPEI, Taiwan — As Apple Pay became available to users in Taiwan from 7 a.m. this morning, local banks offering the e-payment service have rolled out promotional events for every purchase their cardholders make using the service. Seven banks in Taiwan — Taishin International Bank (台新銀行), Taipei Fubon Bank (台北富邦銀行), Standard Chartered Bank (渣打銀行), Cathay United Bank (國泰世華), CTBC Bank (中國信託), E.SUN Bank (玉山銀行), and Union Bank of Taiwan (聯邦銀行) — have signed up to allow their cards to be used via Apple Pay. Apple users with an Apple Watch, iPad or an iPhone 6 or newer are now able to use their cards from any of these banks to pay at select stores that have a contactless point-of-sale terminal. Coffee lovers are in luck if you use the Apple Pay service through Cathay United Bank, which treats card holders with discounts for Starbucks and Cama Cafe. Businesses such as the Breeze Center (微風廣場), Far Eastern Department Store (遠東百貨), SOGO (太平洋百貨), Carrefour (家樂福) and PXMart (全聯福利中心) are also being quick to capitalize on Apple Pay’s launch. Breeze is offering users of its co-branded card with Union Bank who make a purchase of at least NT$399 on any Thursday of the month a NT$100 coupon. Apple first announced its plans to launch its e-wallet app in February, making Taiwan the 14th market in which the service has been launched.