Nescafe Dolce Gusto opens concept store in Hsinchu


The China Post news staff

TAIPEI, Taiwan — Nescafe Dolce Gusto has newly inaugurated the brand’s first coffee shop at Basement 1 of the Big City Shopping Center in Hsinchu City, catering to a great demand for high-quality coffee by consumers in the area. The coffee shop incorporates the design concept of “turn your home into a coffee shop” or “the coffee shop is your home,” so as to create a warm, comfortable and open space for consumers to enjoy 20 brand-new coffee products and drinks, according to brand director Chang Tsai-wei.

Chang said that Nescafe Dolce Gusto had made a number of bold decisions, whether it be in the taste of their coffee or in the way they had laid out their coffee shops, aiming to bring consumers more interesting, tasty and diverse coffee-drinking experiences. Consumers can also experience DIY high-performance capsule coffee machines at the shop.

Nescafe Dolce Gusto capsule coffee machines ranked No. 1 in Taiwan in terms of sales in 2016.

In addition, a robot, Pepper, is available in store to enthusiastically receive orders from consumers. Through interacting with Pepper, consumers can easily find their favorite kind of coffee-based beverage.