MAN revs up its presence in key market

ANN@The China Post

Uwe Lauber said he’s almost become half Chinese after countless visits to China. The CEO of MAN Diesel & Turbo, Lauber said that extremely heavy program of trips is because China is MAN’s biggest and most important market.

MAN Diesel & Turbo’s history in China can be traced back 120 years ago-and the nation’s shipping industry has closely been associated with the brand over the past four decades.

More than half of world trade is moved by MAN Diesel & Turbo engines, and all those used in China are 100 percent locally made and licensed by MAN.

Lauber said he believed it is important to bring the technology here to help Chinese manufacturers produce faster. He said MAN is 100 percent committed to supporting local manufacturing and China is becoming the center of global trade and the shipping industry.

Calling MAN a partner of Chinese industry, Lauber said his company was making efforts to become the driving force for the whole economy through its knowledge and its engines.

Uwe Lauber recently talked with China Daily about MAN Diesel & Turbo’s operations and business prospects in China. Here are edited excerpts from the interview:

What’s your mission for your latest China trip?

My calendar on this China trip is fully booked. My mission is to be as close as possible to our clients, listen to our clients and reflect their needs and contribute to their success. I will also visit our Changzhou facility, which is one of our biggest in China.

It’s been a year since MAN Diesel & Turbo’s bonded warehouse and workshop was officially launched. How has it gone?

Our warehouse and workshop are inside a two-storey building, located in the Free Trade Zone area in Yangshan, about 30 minutes by car from Yangshan Port.

Wholly owned by MAN Diesel & Turbo, the bonded warehouse allows smoother clearance for our customers. It saves time, and also money for our customers.

The bonded workshop provides repairs and reconditioning services. When vessels call at Yangshan Port, we are able to go onboard the vessels, quickly change, repair or recondition the components.

In the past, when the parts were broken we had to produce the components first and send them wherever the ship was, which is quite different from what we are doing now.

What opportunities does MAN Diesel & Turbo see from Made in China 2025 and the Belt and Road Initiative?

There are two mega trends supporting our global strategy: de-carbonization and digitalization. These two mega trends are also very important to China. These are the drivers for new business models.

De-carbonization means we will replace fuel with LNG for instance and we support the Chinese government’s initiative to reduce CO2 emissions.

It is really important that we consider ourselves a partner of industry, not as a supplier or sub supplier, but rather as part of one team. These two mega trends are embedded into our company’s strategy, to fully support Chinese government initiatives.

MAN fully supports the gas initiative which China is driving. As for Green Growth, we are also fully in line with China. We have to live today but we also have to think about our children and grandchildren. This is our obligation. With our technology and products and with trends towards LNG and gas, we can support these initiatives.