Universiade mascot is looking for a job

The job-seeking stunt was the latest example of the marketing strategy employed by the team behind Bravo by competing for cute and colorful mascot design with relatable traits. (The China Post file photo)

Taipei – The Taipei Universiade mascot Bravo reported to the employment service center on Friday after the end of the sports event rendered it jobless, according to the mascot’s official Facebook page. The popular bear, however, will probably not stay that way for long.

Taipei Mayor Ko Wen-je said that the city government is discussing whether to hire Bravo as a mascot for the city. According to the mayor, Bravo might replace other cartoon advocates of Taipei to become the city’s sole mascot.

The city hall might face competition from companies looking for star power though. Uni-President Enterprises Corporation’s 7-Eleven and motorcycle maker Aeon have both expressed interest in having Bravo in their PR team. There are even talks of a movie deal. 

– The China Post news staff